I am Ping, I deliver innovative UX solutions for healthcare, finance, tech and enterprise platforms.
Doing from Concept to Launch
Senior UX Designer at PwC, currently located in Toronto, CA
Work
#Mobile_App
#Web_based
#ADA
MyCHOC
Manage your child's health information securely and conveniently with the MyCHOC app. Explore content designed to help keep user's kids safe and healthy from the pediatric experts at Children's Hospital of Orange County. Communicate with the care team, track appointments, get reminders and much more.
Role
Translating user insights into design systems
Design feasibility and adherence to accessibility guidelines
Collaborating with UX Lead & stakeholders to refine design solutions
End-to-end Visual Design + Interaction Design
Key Achievements
MyCHOC has officially launched on the App Store.
Working on the next generation of the app and web.
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#Web-based
Portal App
A portal creation, and content management that allows users to design and build on-brand websites without the code.
Role
Leading User Research & Strategy
End-to-end Visual Design + Interaction Design
Collaborating with Cross-Functional Teams
Key Achievements
12+ teams in PwC had reached out and successfully built more than 16 functional websites.
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#Web_based
CS AC Director Expectations
PwC Director Performance & Development Platform
Role
Leading User Research & Strategy
End-to-end Visual Design + Interaction Design
Collaborating with Cross-Functional Teams
Key Achievements
Led PwC Partner & Sr. Director performance platform launch, impacting 200+ leaders.
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#Mobile_App
Client Experience App
Enhancing Partner Travel Experience: A User-Centric Approach to Business Travel
Role
Leading User Research & Strategy
End-to-end Visual Design + Interaction Design
Collaborating with Cross-Functional Teams
Key Achievements
Launched the event information and presentation app, leading to a 25% reduction in client inquiries about event details.
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A brief story about me
I'm a strategic UX designer with 7+ years in the design field and 3+ years of experience crafting user-centric solutions that fuel product growth and engagement. I understand the power of user research and how to translate user needs into business wins.
My expertise spans the entire design journey, from brainstorming with users to building prototypes and seeing them come to life. This comprehensive approach ensures smooth product launches that delight users and achieve business goals.
Business Growth
My passion for user-centered design extends beyond creating positive user experiences. I possess a strong business acumen and actively leverage design to deliver measurable results that contribute to the firm's success. Here are some key examples:
10M+
Established credibility for a brand new Leading Edge offering, developing multiple projects for Leading Edge assets including TBCB & CAP web-based tools, brought in $10+ million for the firm and $25M+ pipeline in 2022.
14M+
Led the UX design for multiple assets generating, through user-centered designs for apps, web tools, and marketing materials. Contributing to ~$14M in client revenue and a ~$20M pipeline in 2023.
Leadership
While crafting impactful user experiences is my core strength, I'm passionate about fostering a culture of growth and knowledge exchange within the design community. My leadership initiatives demonstrate a commitment to:
1x
Honored by Partner
Featured as a "People Spotlight" in Partner's newsletter, recognizing my performance and contributions in our ongoing collaboration.
6
Mentoring Juniors, with Successful Project Delivery:
Provided guidance and support to four junior designers, enabling them to learn, develop their skills, and contribute to the successful completion of 2 projects.
Collaborative Impact
Effective communication fosters trust, collaboration, and successful project outcomes.
Throughout my career, I've consistently received positive feedback on my performance. These are some highlights from the leadership I've collaborated with:
*Bruce is my English name
Lauren J.
Director, PwC
Behavior: Bruce has done an amazing job supporting both our Asset development and Thought Leadership workstreams. He can be technical, yet creative when designing the UI/UX for new assets. He has also taken our commuincations, especially Thought Leadership to the next level
Result: YTD our assets and TL Bruce led the design of have brought in $10+ million for the firm and we have $25+ million in the pipeline. As Bruce's designs' are the first thing a person sees his work is critical to our success as we continue to drive demand for the firm
Ara D.(2)
Managing Director, PwC
Behavior: Bruce has done an incredible job at building a visual identity for the Consulting Solutions ACs and has created a professional feel for our Leading Edge assets which has in turn generated a sense of legitimacy and maturity to the Leading Edge Program and offerings.
Result: His work has helped to create buzz around the Leading Edge, which has generated ~$14M in client revenue with a ~$20M pipeline. His work was instrumental in gaining that traction as it helped us establish credibility in this brand new offering.
Kim B.
Director, PwC
Result: Bruce has worked on countless UI/UX designs for the Leading Edge this quarter. From design of presentations to US Firm highest levels of leadership to building the user experience for new solutions such as the AC Culture app, Bruce is able to quickly pivot and complete his work quickly.
Ara D.(1)
Managing Director, PwC
Behavior: Bruce has led the design of multiple including Customer 360 PoC, Client exp app and Transformation case builder. His modern and edgy designs has put his work in high demand.
Result: Bruce's wireframe prototypes has been included in multiple client pursuits, including a $50M LUMEN RFP. His work has contributed to millions of revenue for CS.
Shaurya D.
Director, PwC
Behavior: Bruce is superlative as the UI/UX design lead for the Leading Edge. He has the ability to understand the requirements swiftly, has an eye for detail and is technically very sound to execute on the design within stringent timelines. Bruce's attitude plus his expertise make him an asset fo LE program.
Result: Bruce is the key contributor to developing market-ready designs for Leading Edge's assets such as the TBCB and CAP. His efforts on marketing material including demo videos, GTM decks and the Leading Edge portal has enabled greater market outreach. I wish to continue working with Bruce!
Jennifer E.
Director, PwC
Behavior: Bruce is a Visionary Design Innovator and Thought Leader
Result: Client exp app and other web design work exemplifies a level of service that goes beyond the ordinary. This approach reinforces the organization's reputation for cutting-edge design and a client experience that exceeds expectations, setting a new standard in the industry.
Other things about me
Branding
Understand how branding principles create innovative user experiences. I've spearheaded rebranding initiatives, developing adaptable logos and brand asset libraries for seamless brand consistency (website, marketing, social media).
3D Design
My passion for user-centered design extends beyond creating positive user experiences. I possess a strong business acumen and actively leverage design to deliver measurable results that contribute to the firm's success. Here are some key examples:
Video Production & Mograph
My passion for user-centered design extends beyond creating positive user experiences. I possess a strong business acumen and actively leverage design to deliver measurable results that contribute to the firm's success. Here are some key examples: